Highlights
Building a department. Rebuilding the Account Planning at Wieden+Kennedy and having it voted the “#1 most desirable place for planners to work in the US” in ‘07.
Building an agency. Being employee #5 and helping Venables, Bell & Partners triple their billings, win four EFFIES and lots of creative awards in their first three years in business.
Winning end-to-end. Maria Sharapova’s “I feel pretty” campaign. A winner of a Gold EFFIE, 2 Gold Lions, Art Directors Club Award, British Ad Award, and a CLIO.
Sparking a dialog. Igniting a public dialog (on the likes of The Today Show, Good Morning America, Entertainment Tonight, Fox News Live, CNN Headline news) about body image via Nike Women’s “What story does your body tell?” campaign.
Doing more with less. HBO’s OZ “Fear of Prison” campaign. A winner of a Gold EFFIE in Small Budgets.
Clearing the shelves. Selling out a new product line within three weeks of Nike “Body by Dance” campaign launch in Brazil, Argentina and Mexico.
Winning abroad. Globetrotting around helping win the Nike China and Nike Latin America new business pitches for Wieden+Kennedy.
Connecting with Gen Y. Watching ad-cynical Gen Y literally recreate commercials on YouTube from Target’s ‘08 “Happy Together” Back-to-College campaign.
Stopping the axe. WalMart – the largest retailer of household goods – changed its mind about discontinuing Ivory Soap & Body Wash after reviewing Wieden +Kennedy’s brand repositioning, ad campaign and upgraded packaging.
Changing minds. Changing Target’s philosophy on packaging and in-store signage which helped to beat shopping forecasts for ‘07 Back-to-College season.