Philosophy
While actions do speak louder than words, here are a few I believe in:
Be curious. There’s almost always more than one answer.
Be open. “The definition of insanity is doing the same thing over and over and expecting different results.” – Einstein
Be human. Marketing jargon pacifies, it doesn’t inspire.
Be concise. “Everything should be made as simple as possible, but not one bit simpler.” – Einstein
Be collaborative. No one has all the answers.
Be passionate. The more original the idea, the harder it is to sell.